Vogue Knitting Live! -- What a Weekend!

We’re back from an incredible weekend at Vogue Knitting Live, and my heart is full. These events are always a whirlwind of energy, excitement, and inspiration. It’s such a joy to reconnect with familiar faces from past events and meet so many new knitters who stopped by our booth.

Saturday morning was especially lively—things got a little crazy (in the best way!), but everyone was so kind and patient. It’s always such a pleasure to share the experience with you all.

Our booth was bursting with gorgeous samples from Rowan and Noro, and they were such a hit. Seeing people light up as they touched the yarns, tried on sweaters, and fell in love with the designs reminded me why these events matter so much. There’s just something magical about experiencing these pieces in person, isn’t there?

But as much as I love meeting all of you, one of my favorite parts of VKLive is the time I get to spend with my team. These women are truly amazing. It’s hard work—long days on our feet, setting up, chatting with hundreds of people, and breaking everything down—but they show up each day with enthusiasm and heart. I’m so grateful for them.

This was our third year at VKLive, and I think we’ve found our rhythm. Each year, we’ve learned something new—from navigating logistics like the doorman and bellman carts to setting up a booth that feels inviting and organized. With every show, we refine our process, get more confident, and focus on what really matters: bringing the best experience and the right mix of products for all of you.

Knitting is a lot like this, especially when it comes to sweaters. In the beginning, we worry about following the pattern, getting the seams right, and figuring out how it all comes together. But as we keep at it, we gain confidence. We learn to think about fit, to choose patterns that reflect our style, and to trust our instincts.

It’s all about taking that first step. It’s about giving ourselves permission to start, even if it’s not perfect. Because the truth is, until we do the first one—no matter how it turns out—we can’t get to the second one that’s better, and the third one that’s better still.

So, if you’re new to knitting or sweaters, be kind to yourself. Give yourself the grace to try, to learn, and to grow. Every stitch, every sweater, every effort brings you closer to something truly wonderful.

What about you? Do you remember your first sweater? Or are you ready to take the leap and try your first? I’d love to hear your stories—share them in the comments or stop by the shop and let’s chat about it!

Warmly,
Ellen